To stay successful in today’s world of "big box" retailers, small businesses must find their unique niche. They can stand out from the crowd by playing up the skills and service that set them apart from national chains. The Alliance for Affordable Services offers these tips on finding your small-business niche:

•Identify what you do best. Do you stock hard-to-find specialty items? Provide superior customer service and advice? Emphasize your strengths in your marketing communications.

•Target specific prospects. Don’t waste your message on people who have no interest in what you have to offer.

•Emphasize your experience. Customers will know they can turn to you for knowledgeable advice.

For additional marketing tips from the Alliance, visit the Website at www.affordableservices.org.